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Beacon's New Brand Identity

Dear Students, Families, Guardians, Districts, Faculty and Staff,

I founded Beacon Day School to create a school to provide the education and services students with autism and related disorders along with their families need to thrive and grow. What I’ve learned along the way is that for students to grow, Beacon Day School must grow. Growth requires change so I am excited to announce that Beacon Day School has a new name, a new brand identity and a new website! Plus, for the very first time, a unique identity system to delineate our core academic programs. Our 17-year history speaks to our service and impact, and we wanted our name and brand to reflect the role Beacon Day School has in the autism community and our vision for its bright future.

I would like to officially introduce Beacon Day School and Learning Institute for autism and related disorders. We’re not so much changing our name; as we’re adding to it.

The Learning Institute will begin to formalize the sharing of best practices and the piloting of new therapies that Beacon Day School has always done. The forming of the Learning Institute began prior to the pandemic with Beacon Day School becoming an American Psychological Association (APA) certified provider of continuing education for licensed clinical psychologists. You’ll soon see the Learning Institute offers online and in-person seminars and classes to mental health professionals from across the country who seek to learn from our esteemed faculty and staff. We envision the Learning Institute growing into an autism and related disorders national center of excellence for education, research, and professional continuing education.

A New Brand Mark

As we looked to Beacon Day School’s future, we recognized it was time to evolve our current logo to communicate the school’s commitment to excellence in integrated educational care, the hope Beacon Day offers to families, and the incredible growth our students achieve.

Introducing our new logo:

The new brand mark has three primary elements:

  • The Lighthouse – The core element of Beacon Day Schools identity

  • The Book of Knowledge – A symbol of education and academic excellence

  • The Beacon & Keyhole – Pushing towards the sky a symbol of hope and growth

School Program Identity System

Beacon Day School is and will continue to be a school for students 5-to-22 years old. While we are one school, the programs inside the school are each designed and staffed to reflect the unique challenges and opportunities children, adolescents and young adults with autism and related disorders have as they progress through their academic careers. Therefore, we created an identity system to communicate the unique aspects of each program, recognize the progression students make as they develop and foster stronger community and pride within each program.

The three new programs are:

For children ages 5-14 Beacon Day Academy serves children from elementary through middle school. The programs at the Academy are designed to maximize the opportunities younger students have in gaining the knowledge, emotional, behavioral, and living skills that create a strong foundation for future continued academic success and quality of life.

For students 14-18, Beacon Day High School (BDHS) is a safe supportive environment that encourages and challenges students to reach new levels of academic, emotional, and social success while preparing them to be strong independent adults.

For adults 18-22 years old, Beacon Day Transition has a stellar reputation with families, community businesses and school districts for giving young adults the skills and tools needed to be active, working, independent members of the community.

Finally, I am happy to announce the relaunch of The new site is designed to provide current and prospective families along with school districts the information they need to understand how Beacon Day School’s unique approach to integrated educational care and universal design for learning creates not just a school but a community where everyone can learn and grow in a safe, supportive environment.

If you have any questions or comments about the new brand identity or website, I’d love to hear from you.

Have a safe, healthy, and fun summer.

Warm regards,

Mary J. Lang, PhD, ABPN, BCBA-D

CEO & Founder


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